Throughout the week, events took place regionally and nationally by supporting individuals, groups and organisations. Support from key figures Sir Roger Moore, Anthony Blair and Gordon Brown, and over 100 championing organisations, confirmed the reputation of this truly global campaign. Patron and leading advocate, Sir Roger Moore, starred in a DVD taking his own pulse, to help raise awareness of ‘Know Your Pulse’.
Arrhythmia nurses, GPs and other medical and healthcare professionals took to the streets, supermarkets and schools to run ‘Cardiac Cafés’, Pulse Check Clinics and sessions all over the UK and internationally. Such efforts succeeded in educating members of the public on how to be more in touch with their personal health. Through the impact of such awareness-raising events, tens of thousands of people were reached.
Individuals supported the campaign by holding displays and distributing literature and posters to schools, GP surgeries, hospitals, medical centres, care homes, work places, and community centres. These local initiatives helped to raise awareness of heart rhythm disorders and the ‘Know Your Pulse’ campaign amongst those with no prior knowledge of cardiac arrhythmias.
With the huge number of events taking place, media coverage reached an ultimate high.
Trudie Lobban did 12 consecutive radio interviews for stations including BBC Oxford, Manx Radio, BBC Derby and Sunrise Bradford. In the press, the Daily Mail, Daily Star and Daily Express covered the Know Your Pulse campaign. Locally and regionally, the Stratford-upon-Avon Herald reported on the MP John Maples having his pulse taken at the Parliamentary Launch and awareness-raising events were highlighted in the Midlands, Yorkshire, Scotland and Orkney Islands.
|